- Experience
Redbarn Pet Products
Lifecycle, Retention and Marketing Manager
2025 - Present
- Develop, manage, execute & optimize email, SMS & paid social marketing campaigns, including segmentation, automation flows, transactional emails, A/B testing, & personalization for Redbarn’s brands
- Manage paid media strategy (traditional, retail media & social), budget management, & agency execution
- Ensure strong growth on lifecycle, advertised & growth eComm platforms
- Create & maintain customer journey mapping & implement data-driven improvements to enhance retention across the full lifecycle
- Lead growth strategies & ensure a holistic omni-channel strategies are connected to all retail media networks
Redbarn Pet Products
Paid Media Marketing Manager
2024 - 2025
- Develop, execute & optimize customer acquisition & retention strategies for Redbarn's brands that reach & engage with potential & current customers to move them through the customer journey to drive revenue
- Manage the Paid Media Ad acquisition strategy, including Creative & Promotional direction, with a primary focus on Social Ads
- Monitor, test & optimize campaign performance
- Manage outside customer acquisition & retention agencies Develop, manage & execute other acquisition & retention strategies as needed, including direct mail, website CRO, affiliate, & more
- Develop, manage & execute other acquisition &retention strategies as needed, including direct mail, website CRO, affiliate,
Redbarn Pet Products
Marketing Manager
2021 - 2024
- Assist in the build-out of a DTC website & program on Shopify
- Supervise Redbarn’s Social Media Coordinator
- Plan & execute daily digital marketing initiatives, including email, social & content marketing programs
- Develop marketing strategies & DTC editorial calendar
- Manage & secure marketing placements across digital & print platforms
- Manage annual marketing editorial, advertising, & content calendars
- Serve as liaison with pet industry trade magazines & agency partners
- Write content for editorial coverage & other marketing materials including press releases, brochures, interview requests, blogs, & web content
- Key decision maker for all content published on Redbarn’s website, social media channels, blog, & email marketing programs
- Manage vendors & partners, including PPC, affiliate, email, & developers for Redbarn’s brands
TPIRC/Southern California Food Allergy InstituteMarketing & Communications Specicalist2020 - 2021- Design, create, and manage communications for patients, potential patients, and internal parties, including print, email, social channels, website
- Draft & distribute crisis communications during COVID-19
- Manage outside vendors for website & collateral design
- Visual identity & brand specialist
- Graphic design
U.S.VETSNational Communications Manager, National Development Team2018 - 2020- Manage Development & Communication Managers
- Media Relations & Media Preparation
- Manage digital marketing, including donor emails, social media, website
- Manage End of the Year & giving campaigns
- Write, design & create print communications, including appeals & event communications
- Visual identity & brand specialist
- Update & modernize the U.S.VETS brand
- Graphic design & collateral creation
Loyola Marymount UniversityDesign & Digital Specialist, Marketing & Communications2014 - 2018- Website designer & manager
- LMU Magazine Social Media Manager
- Manage multi-platform, university-wide campaigns, such as LMYOU
- Design, create & distribute emails from the University President & LMU Magazine
- Logo creation & visual identity specialist
- Graphic design
- Photography assistant
Loyola Marymount UniversityCommunications Assistant, Communications & Government Relations2012 - 2014- Schedule & plan events such as lectures & conferences
- Web content manager
- Electronic & print communications manager for School of Education, Office of Parent Programs, & other major events around campus
- Assist with digital aspects of LMU Magazine
- Electronic & print communications design
- Copy editor
- Prioritize department projects & requests
Ned R Healy & Co, Inc.Graphic Design & Copy Editor
2009 - 2012- Layout & design company publications
- Take & edit pictures of product
- Copy edit company publications
Cerritos CollegeMedia Relations Coordinator2008 - 2009- Write & distribute press releases & feature articles
- Pitch story ideas to the media
- Write, format & distribute weekly e-newsletter
- Post press releases, articles & e-newsletters to the web
- Organize monthly publicity reports
- Internal print & electronic communication
- Layout & edit In Sight, a 170,000 community-circulated newspaper
Skills
CommunicationsThe static for a messenger to penetrate has never been greater so knowing how to effectively disseminate a message has never been more important. There are key elements of communication that are needed to grab attention with the few seconds you have. This is where design, digital and marketing come into play.
DesignA consistent visual identity is key to any good communications strategy. The use of the same visual elements, such as colors, logos, and template styles will allow the consumer to know what they are looking at in a split second. This assists the messenger in getting through the noise when the consumer is being bombarded.
DigitalWeb and mobile play a massive role in the dissemination of news, beliefs and ideas today. With more than 85% of Americans getting their news online, and that number consistently rising, the majority of people will be looking to their computer or phone for information, not previously traditional sources such as television and newspapers.
MarketingWhat is the goal? What does success look like? Where are the people that I want to reach? — These are the questions to begin with in a marketing brief when planning for a campaign. Without these answered, there is no way to know how to reach the consumer, calculate the return on investment or determine if a campaign was successful.
Web
Redbarn Pet Products (Shopify)
Managed Site, Products, and Functionality
Redbarn Pet Products is a DTC site that is on Shopify.
Southern California Food Allergy Institute (Blux)
Took Live & Managed
Southern California Food Allergy Institute treats children worldwide suffering from food allergies. This site describes how their Tolerance Induction Program works.
Loyola Marymount University (T4)
Manage Homepage
This is the main homepage for Loyola Marymount University. This site won a webby award for its most recent design.
LMU Magazine (WordPress)
Design team & Manage
This is the site for LMU Magazine. It contains the articles, videos, galleries and the podcast of LMU Magazine.
LMU's Marcomm site (WordPress)
Designed & Manage
This site was created when the department was restructured. It changed from Communications & Government Relations to Marketing & Communications.
LMYOU Campaign (WordPress)
Designed & Manage
LMYOU was a campus-wide internal campaign that included print and digital components to highlight the academic rigor of the students and faculty of Loyola Marymount University.
LMU Video (WordPress)
Designed
LMU Video was created to house videos relevant to the Loyola Marymount campus.
Digital
A few samples of digital assets.
Media Relations
A few samples of media I have worked on.
Zillow & ATTN:
HuffPost
NPR
CurbedLA
- Contact Me
